The short answer
Under GDC advertising guidance, dental websites should show each dental professional’s name, qualifications and GDC number, the practice address and contact details, complaints information, and avoid misleading claims.
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Team information
List every registered professional with their GDC number and qualifications. Avoid titles that imply specialist status unless the person is on a specialist list.
Claims and testimonials
Do not make claims you cannot evidence, and handle patient reviews carefully. Your practice should review all clinical content.
Fees and complaints
Clear fee information and a complaints procedure build trust and help meet expectations.
Plan the information before choosing a layout
Start by collecting the information a first-time visitor needs to make a decision. List the essential pages, the questions people ask and the action each page should support. Use your own business details, real photographs and current policies. Separate information that rarely changes from details that need regular updates, such as fees or availability. This makes the brief clearer and reduces the risk of paying for pages nobody maintains. Ask a colleague to read the draft without explanation: if the next step is unclear, improve the wording before spending time on decorative details.
Have the practice approve clinical and professional details
Dental content should be reviewed by the practice before publication. Check names, qualifications and GDC numbers against the professionals actually working there. Explain treatments accurately without promising a particular result, and ensure patient images have appropriate permission and honest context. Fees, NHS information and emergency instructions must match the practice’s current arrangements. A website designer can organise the information and enquiry journey, but cannot replace clinical judgement or professional advice. Keep an owner for each important page and review it when practitioners, services or fees change. Link to current GDC and other relevant guidance when deciding what advertising wording is appropriate.
Test the complete journey on a phone
Open the site on a small phone with no saved session and follow the journey from the first page to the final request. Check the menu, contact choices, form errors and confirmation. Make sure a sticky control or cookie notice does not cover the submit button. Test every external booking link and confirm the correct location is selected. A form is only useful if the message is saved and reaches the person responsible for replying. Keep the number of required questions proportionate and explain what happens next. Do not judge the experience only from a large desktop screen.