Dental practices guide

How much does a dental practice website cost in the UK?

What independent UK dental practices should expect to pay for a website and what must be included.

The short answer

Independent UK dental practices typically pay £1,000 to £5,000 for a website. At Leo Digital dental websites start from £750 one-off, with treatment pages, team profiles with GDC numbers and a new patient enquiry form.

See our dental practice website design work, or tell us what you need.

What affects the price

The number of treatment pages, whether you offer private and NHS care, and online booking integrations are the main factors.

Must-have information

GDC guidance expects practitioner names, GDC numbers and qualifications, plus fees, complaints and contact information.

Keeping it compliant

Your practice approves all clinical wording. We structure the content so it is easy to keep accurate.

Plan the information before choosing a layout

Start by collecting the information a first-time visitor needs to make a decision. List the essential pages, the questions people ask and the action each page should support. Use your own business details, real photographs and current policies. Separate information that rarely changes from details that need regular updates, such as fees or availability. This makes the brief clearer and reduces the risk of paying for pages nobody maintains. Ask a colleague to read the draft without explanation: if the next step is unclear, improve the wording before spending time on decorative details.

Have the practice approve clinical and professional details

Dental content should be reviewed by the practice before publication. Check names, qualifications and GDC numbers against the professionals actually working there. Explain treatments accurately without promising a particular result, and ensure patient images have appropriate permission and honest context. Fees, NHS information and emergency instructions must match the practice’s current arrangements. A website designer can organise the information and enquiry journey, but cannot replace clinical judgement or professional advice. Keep an owner for each important page and review it when practitioners, services or fees change. Link to current GDC and other relevant guidance when deciding what advertising wording is appropriate.

Test the complete journey on a phone

Open the site on a small phone with no saved session and follow the journey from the first page to the final request. Check the menu, contact choices, form errors and confirmation. Make sure a sticky control or cookie notice does not cover the submit button. Test every external booking link and confirm the correct location is selected. A form is only useful if the message is saved and reaches the person responsible for replying. Keep the number of required questions proportionate and explain what happens next. Do not judge the experience only from a large desktop screen.

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