The short answer
Meet the team posts, behind the scenes of hygiene and sterilisation, quick oral health tips, answers to common questions and practice news perform well. Keep claims factual and avoid guaranteed results.
See our dental practice website design work, or tell us what you need.
People first
Team introductions get the most engagement.
Educate briefly
Thirty second tips build authority.
Stay compliant
No guaranteed outcomes and get consent for any patient content.
Build a plan around useful questions
Gather the questions people ask before they contact the business, then turn those into a manageable content plan. Mix practical answers with genuine introductions and examples of your work. Give each post a purpose rather than publishing because the calendar has an empty slot. Keep offers, prices and availability accurate. Use a clear next step when one is relevant and link to a page that answers the remaining questions. A smaller schedule that staff can maintain is better than an ambitious plan that stops after a week. Review the plan when repeated questions or services change.
Have the practice approve clinical and professional details
Dental content should be reviewed by the practice before publication. Check names, qualifications and GDC numbers against the professionals actually working there. Explain treatments accurately without promising a particular result, and ensure patient images have appropriate permission and honest context. Fees, NHS information and emergency instructions must match the practice’s current arrangements. A website designer can organise the information and enquiry journey, but cannot replace clinical judgement or professional advice. Keep an owner for each important page and review it when practitioners, services or fees change. Link to current GDC and other relevant guidance when deciding what advertising wording is appropriate.
Set an approval and privacy process
Decide who prepares posts and who approves them before publication. Check permission for identifiable people and any material owned by someone else. Keep customer records and sensitive conversations out of public content. Store approved images in an organised library with notes on permitted use, and remove material when permission is withdrawn where required. Scheduled posts still need checking when circumstances change. Avoid making claims about outcomes you cannot evidence. A consent or approval process is part of the work, not something to add after a complaint. Seek appropriate advice when legal or professional rules apply.